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      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/117b3941-947d-4ade-855e-c9435c92ab5e/3.png</image:loc>
      <image:title>CLIENTS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/1dba422f-5a47-47dc-af50-9720a8f5d0ce/Untitled+design+%281%29.png</image:loc>
      <image:title>CLIENTS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/ce570788-ee79-41f1-9eda-5e4309b901a0/1.png</image:loc>
      <image:title>CLIENTS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/ec5f2244-493c-45ef-841d-8c4e5d59d3a3/IMG_7214.jpg</image:loc>
      <image:title>CLIENTS - WRITING THE GLOBAL WELLBEING STRATEGY FOR A FTSE 100</image:title>
      <image:caption>Covering 8000 people across 27 countries in very different roles (retail, manufacturing, creative and Head Office). This had the nuances of international health providers, cultures and laws. Also the challenge of how you create a central health, mental health and wellbeing strategy that will be rolled out globally in many locations in a way that makes an actual difference to the behaviour and health of employees 'on the shop floor'.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/15ac2ec1-f58e-4a14-85da-07a1927d2835/IMG_7306.jpg</image:loc>
      <image:title>CLIENTS - WRITING THE EU PARLIAMENT’S MENTAL HEALTH STRATEGY</image:title>
      <image:caption>Creating a clear strategic outlook for the EU Parliament’s mental health programme, which enabled them to integrate mental health aspects into HR policies in a clear and structured way. Click here for a full testimonial.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/ef1a2360-bf4c-4ef1-b6c6-c7ad8bbf9a4f/IMG_7275.jpg</image:loc>
      <image:title>CLIENTS - ASSISTING A CLINICAL eMENTAL HEALTH PROVIDER TRANSITION INTO A CORPORATE MARKETPLACE</image:title>
      <image:caption>Assisting them to transition from being used across clinical settings into a corporate marketplace and becoming a corporate proposition.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/1c7b5741-c46b-4f45-b24c-4d9c7d5635a2/IMG_7471.jpg</image:loc>
      <image:title>CLIENTS - TAKING A GLOBAL FTSE 100 THROUGH THE PROCUREMENT OF A MENTAL HEALTH APP</image:title>
      <image:caption>This involved writing the RFP, recommending vendors, reading proposals, attending pitches, guiding procurement and then assisting in the implementation into their global wellbeing strategy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/69da33f6-8bb6-41e9-95d9-884f0607d504/IMG_6915.jpg</image:loc>
      <image:title>CLIENTS - CREATING A MENTAL HEALTH CHARTER WITHIN THE PR INDUSTRY</image:title>
      <image:caption>Working on a pro bono project facilitating the PR industry to create their own Mental Health Charter which they will implement to hold themselves and each other accountable around mental health.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/b10f852f-b53f-46fd-b6f4-0f7921b6a215/IMG_7346.jpg</image:loc>
      <image:title>CLIENTS - WRITING THE WELLBEING STRATEGY FOR A TECH START-UP</image:title>
      <image:caption>Guiding a tech start-up through the development of a wellbeing strategy and procurement of providers to fit this. Work included running focus groups, workshops and strategy days as well as a desktop review.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/1598873307986-3O3ML563WSLOP6Z3JRC8/EY-logo.png</image:loc>
      <image:title>CLIENTS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/1600416499902-29QJS0M9F9U7U4Q5LUEB/FTSE100-brand.png</image:loc>
      <image:title>CLIENTS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/1598873349614-B0JITRX2YR6S9PEXPORB/Xanthis-logo.png</image:loc>
      <image:title>CLIENTS</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/1598873492861-VY247QZNSIBE0Z7M64V1/head-office-logo.png</image:loc>
      <image:title>CLIENTS</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://amymckeown.com/consulting</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-04-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/f56913f6-3bfa-49c1-a490-eb5d7aea821a/MAD_MG_2110_1670.jpg</image:loc>
      <image:title>Consulting - I independently consult to a number of different sized organisations (from international governments and multinational FTSE 100s to SMEs and start-ups) helping to write and implement evidence-based health, mental health and wellbeing programmes. I work with every client differently working with stakeholders and using their data to design and measure interventions and create comprehensive, end to end strategies that will work for them. I can advise on all aspects of a programme; design and creating one, advising on one already in place or guiding effective implementation. A methodological approach to evidence is a core part of my approach.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/1596750485061-UJYBIWKH3XDY62256WAI/square-small.png</image:loc>
      <image:title>Consulting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/1596750501311-DYHWWNISEXBX02PU3RTI/circle-small.png</image:loc>
      <image:title>Consulting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/1596752995600-J4DF5UCHDWWECQMHXBEN/triangle-small.png</image:loc>
      <image:title>Consulting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/31c20610-ced6-4d02-89b1-f32768ca4a75/MAD_MG_2110_1676.jpg</image:loc>
      <image:title>Consulting</image:title>
      <image:caption>A 1:1 90 minute breakthrough session giving you one off direct access to Amy’s wealth of expertise, experience and knowledge of the industry to support with the development or implementation of strategy within your organisation or business.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://amymckeown.com/strategic-partnership</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-07-21</lastmod>
  </url>
  <url>
    <loc>https://amymckeown.com/how-i-work</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-07-21</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/1601399809574-SMBM9SIB6MEXBDJATEVZ/Amy-Mckeown-process-diagram.png</image:loc>
      <image:title>How I work</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://amymckeown.com/events-and-talks</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-09-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/5e07e860-5030-4100-b4b1-5ae731239cc7/Watercooler+May+2022-214.jpg</image:loc>
      <image:title>Events and talks</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/75d80403-4ad1-4027-a590-30b543d14bd4/TheWatercooler_animated-black.gif</image:loc>
      <image:title>Events and talks</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/1605866082174-649UKUPUN1E0MRZVG2C0/ImageDetail_3856e294-3708-420c-afd0-e0a9e0eb3209_Gallery.jpeg</image:loc>
      <image:title>Events and talks</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/11486a5c-7bf5-4c60-bc11-f85b6071824e/download+%281%29.png</image:loc>
      <image:title>Events and talks</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/6130ce60-9b69-415f-9c60-b56e31de31e9/Watercooler+May+2022-215.jpg</image:loc>
      <image:title>Events and talks</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/feeec11c-66c0-4613-ba34-48fdb06a240c/SAP.png</image:loc>
      <image:title>Events and talks</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/ef0e26ec-cbc9-4eea-ba71-085910ea18d2/Veritas_Logo_RGB_RED.jpeg</image:loc>
      <image:title>Events and talks</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/c409a136-7dfa-4b81-ac28-166d28c4f4e9/1.png</image:loc>
      <image:title>Events and talks</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/3811ab90-1a49-4724-8376-977a64fe9e98/Screenshot+2022-07-15+at+10.47.46.png</image:loc>
      <image:title>Events and talks</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/9a37058b-0e24-4e54-8c84-106797b3afa6/Screenshot+2022-08-10+at+10.46.04.png</image:loc>
      <image:title>Events and talks</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/a815999e-1220-496d-bb50-2223eda1f987/2.png</image:loc>
      <image:title>Events and talks</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/1caefe40-fbd4-439a-880a-38e5c82d5582/Screenshot+2022-07-15+at+11.04.10.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/e2327496-b414-41b1-8d97-ac47a358f264/IMG_0692.JPG</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/1598642932046-V63BPIF71H4GEF41LRUR/ITV-logo.png</image:loc>
      <image:title>Events and talks</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/1598642949227-RBQ0E49QHINYV16BSLMU/BBC-London-logo.png</image:loc>
      <image:title>Events and talks</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/1598642965523-BKMXCW2JANQXOFL0IFE2/The-Guardian-logo.png</image:loc>
      <image:title>Events and talks</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/1598642983179-4SXI4SWB4ZNNN3ZKDI8A/Madworld-logo.png</image:loc>
      <image:title>Events and talks</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://amymckeown.com/mentorshipold</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-08-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/62c7bd0d-830f-4d62-b053-12f9075f496b/IMG_7471.jpg</image:loc>
      <image:title>Mentorship (original Zoe set up) - Each quarter I take on an intake of 5 mentees to work with me 1:1 for a minimum of 3 months. During this time, I work intensely with them; providing support to strengthen their work, develop their strategies and increase their know-how in implementation of health and wellbeing, mental health, and women’s health.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://amymckeown.com/eu-parliament-testimonial</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-08-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/1654754554803-DPJR31CJBVXIH0ABM91Y/EP+logo+RGB_EN.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://amymckeown.com/mentorship-old</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-02-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>Mentorship</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>Mentorship</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg</image:loc>
      <image:title>Mentorship</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/62c7bd0d-830f-4d62-b053-12f9075f496b/IMG_7471.jpg</image:loc>
      <image:title>Mentorship - At any one time I work with five individual mentees 1:1 for a minimum of three months. I created this mentorship as a way of working and supporting individuals working in and around health, mental health, mental health strategy, and wellbeing. It complements my work with organisations as a consultant and a strategic partner. We work intently together, on different aspects of their work, mental health strategy development and know-how for implementing health and wellbeing, mental health and women’s health strategies.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/15ac2ec1-f58e-4a14-85da-07a1927d2835/IMG_7306.jpg</image:loc>
      <image:title>Mentorship - What the Mentorship Includes:</image:title>
      <image:caption>Initial kick-off call with an in-depth discussion about what the mentorship will cover A minimum of 6 calls (for a 3 month mentorship). Exact duration and call number to be agreed at the start. Unlimited email access to me for support</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/cececf63-7ef1-4258-bd38-0c22a793f645/Amy+2.jpeg</image:loc>
      <image:title>Mentorship - What my Mentorship Give You:</image:title>
      <image:caption>Individual support, we work together on your problems and needs Access to my 20+ years of experience in the industry Practical, Strategic and sustainable action, from real life knowledge and experience Support to be a change maker Confidence in your field, knowing yourself and what you stand for.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/2286953d-8dbc-465d-8b69-5642762b5a04/Amy+4.jpeg</image:loc>
      <image:title>Mentorship - What the Mentorship Costs:</image:title>
      <image:caption>We agree the costs and terms up front for the full 6 call mentorship. Costs start at £500 a month for individuals, those self-funding. I charge more for people working in organisations who usually use their training budget to fund our work together. I have a scholarship available so there is an option to support those that can’t pay.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/908ac795-2407-4cf0-a38d-25c226248e04/ROADMAP+FOR+MENTORSHIP+%281%29.png</image:loc>
      <image:title>Mentorship - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://amymckeown.com/workshops-full-list-copy-template</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-10-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>WORKSHOPS (Full list copy template)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>WORKSHOPS (Full list copy template)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg</image:loc>
      <image:title>WORKSHOPS (Full list copy template)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/ef1a2360-bf4c-4ef1-b6c6-c7ad8bbf9a4f/IMG_7275.jpg</image:loc>
      <image:title>WORKSHOPS (Full list copy template) - What is a successful health, mental health and wellbeing strategy? Understand and avoid the most common mistakes I see.</image:title>
      <image:caption>Date: Thursday 6th October 2022 Time: 10:00 GMT Cost: £99 Find Out More HERE During this workshop: You will not only see some of the mistakes I’ve seen happening so you can stop them immediately but also gives you time to ask questions directly to Amy, utilising her vast experience in making your strategy the best it’s ever been. Amy will be covering: - What is a successful health, mental health and wellbeing strategy? - What does a great strategy really look like?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/1c7b5741-c46b-4f45-b24c-4d9c7d5635a2/IMG_7471.jpg</image:loc>
      <image:title>WORKSHOPS (Full list copy template) - Creating impact with your wellbeing strategy What good health, mental health and wellbeing strategy implementation needs so that it creates impact 'on the shop floor'</image:title>
      <image:caption>Date: Thursday 20th October 2022 Time: 10:00 GMT Cost: £99 Find Out More HERE This workshop: Having a health, mental health and wellbeing strategy on it’s own isn’t enough. The implementation phase is key to seeing impact and success for your strategy and this work shop is going to help take your strategy to the next level creating impact ‘on the shop floor’ This workshop is not only designed to show you the mistakes so you can stop them immediately but also gives you time to ask questions directly to Amy, utilising her vast experience in making your strategy the best it’s ever been. You will not only learn the real difference between mental health and mental illness, and how your strategy is potentially failing your people but there is time for open discussion so you can ask Amy for advice and take action on your strategy immediately. Amy will be covering: - How to implement your strategy successfully - The importance of WWG / care pathways / employee lifecycle</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/69da33f6-8bb6-41e9-95d9-884f0607d504/IMG_6915.jpg</image:loc>
      <image:title>WORKSHOPS (Full list copy template) - Learn how stress impacts an organisation and the individuals within it So that you can insure your strategy is effective</image:title>
      <image:caption>Date: Thursday 3rd November 2022 Time: 10:00 GMT Cost: £99 Find Out More HERE This workshop: Stress impacts organisations and individuals differently, and it’s vital to an effective strategy to understand both During this workshop, you will not only learn the impacts of stress but look at the vital legal aspects in relation to effective strategies within the organisation. There is time for open discussion so you can ask Amy for advice and take action on your strategy immediately. Amy will be covering: - How stress impacts individuals and what can be done to help this - The legalities of stress at organisation level</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/b10f852f-b53f-46fd-b6f4-0f7921b6a215/IMG_7346.jpg</image:loc>
      <image:title>WORKSHOPS (Full list copy template) - Understanding women's health / mental health &amp; wellbeing Without skirting around the subject and ignoring its importance.</image:title>
      <image:caption>Date: Thursday 17th November 2022 Time: 10:00 GMT Cost: £99 Find Out More HERE This workshop: With some countries changing laws to implement more emphasis on women’s mental health and wellbeing why are so many still ignoring it? It’s time to start talking about the layers to women’s health, it’s more than menopause and fertility. During this workshop, you will not only learn what women’s health and mental health really is but also understand the importance of it at work. Bringing focus on the intricacies of women’s health you will not only be learning valuable insights into this topic but you have time for open discussion so you can ask Amy for advice you’ll leave able to take this knowledge into practice immediately. Amy will be covering: - What Women's Health and mental health really is - Importance of Women's Health, Mental Health at work</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/1c7b5741-c46b-4f45-b24c-4d9c7d5635a2/IMG_7471.jpg</image:loc>
      <image:title>WORKSHOPS (Full list copy template) - Looking after women's health &amp; mental health at work is more than a strategy; how to build lasting results in your organisation so that the whole workforce can benefit</image:title>
      <image:caption>Date: Thursday 1st December 2022 Time: 10:00 GMT Cost: £99 Find Out More HERE This workshop: Going beyond strategy, looking after women’s health and mental health at work will give you results you hadn’t expected. During this workshop, you will not only learn the intricacies of culture versus reality and digging into what organisatons can do to build lasting results for the benefit of all, but you have time for open discussion so you can ask Amy for advice you’ll leave able to take this knowledge into practice immediately. Amy will be covering: - Culture vs. reality - What can organisations do?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/ef1a2360-bf4c-4ef1-b6c6-c7ad8bbf9a4f/IMG_7275.jpg</image:loc>
      <image:title>WORKSHOPS (Full list copy template) - Seasonal Stress How you can reduce seasonal burnout</image:title>
      <image:caption>Date: Thursday 8th December 2022 Time: 10:00 GMT Cost: £99 Find Out More HERE This workshop: As we approach one of the most stressful times of the year for many, we look at how to reduce the seasonal burn out that comes at the end of the year to reduce the impact on both business and individuals.  During this workshop, you will not only learn about stress in terms of cycles and seasons but also effective and lasting self care tips &amp; routines to help yourself and workforce during the seasonal period. You also have time for open discussion so you can ask Amy for advice and you'll leave able to take this knowledge into practice immediately Amy will be covering: - The Stress Response - Cycle - Self Care for burnout reduction and seasonal transitions</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://amymckeown.com/subscribe</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-11-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/98c694db-3b36-4392-aecb-febf6c69148d/amY+7.jpeg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://amymckeown.com/workshops-used-duplicate-for-future-use-if-needed</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-11-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg</image:loc>
      <image:title>WORKSHOPS (Used - duplicate for future use if needed)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>WORKSHOPS (Used - duplicate for future use if needed)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg</image:loc>
      <image:title>WORKSHOPS (Used - duplicate for future use if needed)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/69da33f6-8bb6-41e9-95d9-884f0607d504/IMG_6915.jpg</image:loc>
      <image:title>WORKSHOPS (Used - duplicate for future use if needed) - Learn how stress impacts an organisation and the individuals within it So that you can insure your strategy is effective</image:title>
      <image:caption>Date: Thursday 3rd November 2022 Time: 10:00 GMT Cost: £99 Find Out More HERE This workshop: Stress impacts organisations and individuals differently, and it’s vital to an effective strategy to understand both During this workshop, you will not only learn the impacts of stress but look at the vital legal aspects in relation to effective strategies within the organisation. There is time for open discussion so you can ask Amy for advice and take action on your strategy immediately. Amy will be covering: - How stress impacts individuals and what can be done to help this - The legalities of stress at organisation level</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/b10f852f-b53f-46fd-b6f4-0f7921b6a215/IMG_7346.jpg</image:loc>
      <image:title>WORKSHOPS (Used - duplicate for future use if needed) - Understanding women's health / mental health &amp; wellbeing Without skirting around the subject and ignoring its importance.</image:title>
      <image:caption>Date: Thursday 1st December 2022 Time: 10:00 GMT Cost: £99 Find Out More HERE This workshop: With some countries changing laws to implement more emphasis on women’s mental health and wellbeing why are so many still ignoring it? It’s time to start talking about the layers to women’s health, it’s more than menopause and fertility. During this workshop, you will not only learn what women’s health and mental health really is but also understand the importance of it at work. Bringing focus on the intricacies of women’s health you will not only be learning valuable insights into this topic but you have time for open discussion so you can ask Amy for advice you’ll leave able to take this knowledge into practice immediately. Amy will be covering: - What Women's Health and mental health really is - Importance of Women's Health, Mental Health at work</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/1c7b5741-c46b-4f45-b24c-4d9c7d5635a2/IMG_7471.jpg</image:loc>
      <image:title>WORKSHOPS (Used - duplicate for future use if needed) - What Good Health, Mental Health &amp; Wellbeing Strategy Implementation Needs It’s time to create impact 'on the shop floor'</image:title>
      <image:caption>Date: Thursday 2nd February 2023 Time: 10:00 GMT Cost: £99 Find Out More HERE This workshop: Having a health, mental health and wellbeing strategy on it’s own isn’t enough. The implementation phase is key to seeing impact and success for your strategy and this work shop is going to help take your strategy to the next level creating impact ‘on the shop floor’ This workshop is not only designed to show you the mistakes so you can stop them immediately but also gives you time to ask questions directly to Amy, utilising her vast experience in making your strategy the best it’s ever been. You will not only learn the real difference between mental health and mental illness, and how your strategy is potentially failing your people but there is time for open discussion so you can ask Amy for advice and take action on your strategy immediately. Amy will be covering: - How to implement your strategy successfully - The importance of WWG / care pathways / employee lifecycle</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/15ac2ec1-f58e-4a14-85da-07a1927d2835/IMG_7306.jpg</image:loc>
      <image:title>WORKSHOPS (Used - duplicate for future use if needed) - Looking after women's health &amp; mental health at work is more than a strategy; how to build lasting results in your organisation so that the whole workforce can benefit</image:title>
      <image:caption>Date: Thursday 2nd March December 2023 Time: 10:00 GMT Cost: £99 Find Out More HERE This workshop: Going beyond strategy, looking after women’s health and mental health at work will give you results you hadn’t expected. During this workshop, you will not only learn the intricacies of culture versus reality and dig into what organisations can do to build lasting results for the benefit of all, but you have time for open discussion so you can ask Amy for advice you’ll leave able to take this knowledge into practice immediately. Amy will be covering: - Culture vs. reality - What can organisations do?</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://amymckeown.com/health-mental-health-copy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-11-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/1610478562589-E8V145XUP9T6U2314CIP/AMY_PODCAST+COVERS.jpg</image:loc>
      <image:title>Health + Mental Health (Copy) - Make it stand out</image:title>
      <image:caption>Amy talks ‘finding qualified mental health experts for individuals and organisations’ with Sarah Argenal Listen here →</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/1610478399378-HAU0Q0P7X7LIIEBVUZCN/AMY_PODCAST+COVERS+%281%29.jpg</image:loc>
      <image:title>Health + Mental Health (Copy) - Make it stand out</image:title>
      <image:caption>Amy talks to Lulu Minns about how to rebuild after redundancy Listen here →</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/1610478420294-LTYLU2XK8UNAX1WBXHFN/AMY_PODCAST+COVERS+%282%29.jpg</image:loc>
      <image:title>Health + Mental Health (Copy) - Make it stand out</image:title>
      <image:caption>Amy talks to Muyiwa about mental health Listen here →</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/1610478526558-OZ4NT8GXPMIUU8R4FJ4Y/AMY_PODCAST+COVERS+%283%29.jpg</image:loc>
      <image:title>Health + Mental Health (Copy) - Make it stand out</image:title>
      <image:caption>Amy talks to Tor Njamo about mental health, yoga and motherhood Listen here →</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/1610478490460-C4PVOMPC12FMJYUNQ3G6/AMY_PODCAST+COVERS+%284%29.jpg</image:loc>
      <image:title>Health + Mental Health (Copy) - Make it stand out</image:title>
      <image:caption>Amy talks to The PR Show about how agencies are tackling a mental health crisis Listen here →</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/1628003393428-IXN1FGF0JAXYM1SCVT2H/.jpg</image:loc>
      <image:title>Health + Mental Health (Copy) - Make it stand out</image:title>
      <image:caption>How to Support Your Colleagues During Lockdown Read more →</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://amymckeown.com/womens-health-copy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-11-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/1625646431673-O9JV7ZSLVM7U17SY2060/Screenshot+2021-07-07+at+09.26.23.jpg</image:loc>
      <image:title>Women's Health (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/1625646857965-O0YS0RM3R6NI8QDXIYCC/Screenshot+2021-07-07+at+09.32.59.jpg</image:loc>
      <image:title>Women's Health (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/1620839614188-C2X8UOESEZQ0EV7WBI6T/unsplash-image-sefKM7XR56I.jpg</image:loc>
      <image:title>Women's Health (Copy) - Make it stand out</image:title>
      <image:caption>The Future of Women’s Well-Being and Mental Health Read more →</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/1620839384950-FB01Y2AU0J1PR98RMSUQ/unsplash-image-g1Kr4Ozfoac.jpg</image:loc>
      <image:title>Women's Health (Copy)</image:title>
      <image:caption>It’s Time to Rethink How We Approach Women’s Health &amp; Mental Health Read more →</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://amymckeown.com/campaign-copy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-11-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/1601407485976-YKM7F1UG7XK71WUW4H4J/The-guardian.jpg</image:loc>
      <image:title>Campaign (Copy)</image:title>
      <image:caption>Amy talks to The Observer about her miscarriage and her campaign to change things for others</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/1601407750572-VHUGYEOJYG210DZERR9R/ITV.jpg</image:loc>
      <image:title>Campaign (Copy)</image:title>
      <image:caption>Amy talks through her physical experience of miscarriage and why we need to do more to support families going through them</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/1601407763464-TZ2WQIKQUGMSAYGWPXZF/BBC.jpg</image:loc>
      <image:title>Campaign (Copy)</image:title>
      <image:caption>BBC London News features Amy’s campaign as a special report. Details the current law in this area and what needs to change</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://amymckeown.com/course-interest-landing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-05-22</lastmod>
  </url>
  <url>
    <loc>https://amymckeown.com/course-blocks</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-02-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/f56913f6-3bfa-49c1-a490-eb5d7aea821a/MAD_MG_2110_1670.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/ef1a2360-bf4c-4ef1-b6c6-c7ad8bbf9a4f/IMG_7275.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/6a81240b-d967-474f-b5ac-6dfe16727190/MAD_MG_2110_1736Low.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/69da33f6-8bb6-41e9-95d9-884f0607d504/IMG_6915.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/15ac2ec1-f58e-4a14-85da-07a1927d2835/IMG_7306.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/b10f852f-b53f-46fd-b6f4-0f7921b6a215/IMG_7346.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/62c7bd0d-830f-4d62-b053-12f9075f496b/IMG_7471.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://amymckeown.com/masterclassold</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-10-22</lastmod>
  </url>
  <url>
    <loc>https://amymckeown.com/course-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/f56913f6-3bfa-49c1-a490-eb5d7aea821a/MAD_MG_2110_1670.jpg</image:loc>
      <image:title>COURSE (Copy) - FEBRUARY 2023</image:title>
      <image:caption>In February I will be launching a 6-week practical, skills led course on all aspects of writing and implementing a health, mental health, or wellbeing strategy. I've noticed that many people in Wellbeing Lead jobs or in charge of health, mental health and wellbeing for organisations have often got there by pivoting from other roles and are 'learning on the job'. Also that many who are there from HR, D&amp;I, H&amp;S or L&amp;D backgrounds don't often have training in all the different aspects of wellbeing strategies as it is so multi-dimensional... This is corroborated by my experience mentoring Wellbeing Leads (and others) across the industry.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/62c7bd0d-830f-4d62-b053-12f9075f496b/IMG_7471.jpg</image:loc>
      <image:title>COURSE (Copy) - Foundations of a Health, Mental Health and Wellbeing Strategy</image:title>
      <image:caption>-       What is health, mental health and wellbeing to you and your organisation? -       Vision - Why and What are you trying to achieve? -       Principles – What behaviours are you trying to drive? -       Strategy Framework</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/ef1a2360-bf4c-4ef1-b6c6-c7ad8bbf9a4f/IMG_7275.jpg</image:loc>
      <image:title>COURSE (Copy) - Governance Framework &amp; Stakeholder Management</image:title>
      <image:caption>-       Strategy Framework -       Governance Framework -       Stakeholder Audit and Map -       Use of a Wellbeing Working Group</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/6a81240b-d967-474f-b5ac-6dfe16727190/MAD_MG_2110_1736Low.jpg</image:loc>
      <image:title>COURSE (Copy) - Implementation – Roles and Responsibilities</image:title>
      <image:caption>-       Brand, name, creating a programme -       Employee Life Cycle -       Roles &amp; Responsibilities -       Governance &amp; Boundaries</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/69da33f6-8bb6-41e9-95d9-884f0607d504/IMG_6915.jpg</image:loc>
      <image:title>COURSE (Copy) - Implementation – Building Internal Structures</image:title>
      <image:caption>-       Use of Policies -       Use of Mental Health First Aid -       Employee Networks -       Serving different demographics -       What is the next stage?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/15ac2ec1-f58e-4a14-85da-07a1927d2835/IMG_7306.jpg</image:loc>
      <image:title>COURSE (Copy) - Using Health Providers Effectively</image:title>
      <image:caption>-       Building Care Pathways -       Auditing Existing Providers -       Using Reports and making Data Informed Decisions -       Questions to Ask New Providers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/b10f852f-b53f-46fd-b6f4-0f7921b6a215/IMG_7346.jpg</image:loc>
      <image:title>COURSE (Copy) - Data, Measuring Your Strategy and determining ROI</image:title>
      <image:caption>-       Baselining and Data Collection -       Creating a Dashboard -       Determining Return on Investment -       Making Data Informed Decisions</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/1596752995600-J4DF5UCHDWWECQMHXBEN/triangle-small.png</image:loc>
      <image:title>COURSE (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/1596750501311-DYHWWNISEXBX02PU3RTI/circle-small.png</image:loc>
      <image:title>COURSE (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://amymckeown.com/course-2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-02-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb91a6fcdd3a21e2f74d6b7/f56913f6-3bfa-49c1-a490-eb5d7aea821a/MAD_MG_2110_1670.jpg</image:loc>
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      <image:title>Mentorship  (Before Change Aug 23)) - Do you need a mental health strategy? I work together with five mentees each quarter: 1:1 for a minimum of three months. We work intently, providing support for their work, strategy development and know-how for implementing health and wellbeing, mental health and women’s health strategies.</image:title>
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      <image:caption>Initial kick-off call with an in-depth discussion about what the mentorship will cover 2 Monthly in-depth calls Unlimited email access to me for support What this gives you: Access to my 20+ years of experience in the industry Strategic and sustainable action, from real life knowledge and experience Support to be a change maker Confidence in your field, knowing yourself and what you stand for</image:caption>
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      <image:title>Consulting (Copy) - Amy McKeown offers high end, strategic consulting to organisations on all aspects of creating and implementing an evidence-based  workplace health and mental health strategy. This includes: A current state assessment or audit (maturity framework or psychosocial risk assessment), Best practise or gap analysis, Co-design of a strategy, Strategy implementation, Governance and stakeholder mapping, Data, measuring impact and ROI, Support with health provider procurement.</image:title>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>A 1:1 90 minute breakthrough session giving you one off direct access to Amy’s wealth of expertise, experience and knowledge of the industry to support with the development or implementation of strategy within your organisation or business.</image:caption>
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